Monday, April 9, 2018

Basics of Custom Product Label Design

You’ve taken the time to define your customer, company, and product.  This valuable information can be used to design a custom product label that your customers are sure to find!  Now it’s time to design your label.  
Here’s the basics!

1) The front of the label is typically more general in nature, and may include your logo, product name, tag line or product description, and quantity. 

2) Provide more detail on the back, including product description, company or product story, instructions for use, ingredients, barcode, and other relevant information.

3)  Keep in mind that the size of the label will drive the font size and amount of information presented.  The words must be readable!  The style, size, and color of the font all contribute to the readability.  If it’s too elaborate or small, your efforts may be wasted. The contrast between the color of the font and background also impacts readability. A light font needs to paired with a darker background for optimal readability.  For example, a label with light-yellow wording against a medium yellow background is sure to frustrate anyone who attempts to read it.  Whereas a label with light-yellow wording against a dark blue background is easier to read given the level on contrast.

Monday, April 2, 2018

From Obscurity to Center Stage

You have a great product, but it’s not selling.  It seems your product is hiding in the shadows. If only your product stood out among the many available options!

You’re not the only one who’s frustrated. Imagine this same problem from your customer’s perspective.  People want to find a product that fits their needs, and they want to find it quickly!  Why not help them by designing a custom product label they are sure to find! To design an effective custom product label, you must first define your customer, your company, and your product.

Wednesday, February 28, 2018

Keys to Success: Thermal Barcode Labels in Ann Arbor

You're in business because you excel at what you do.  The management function of your business may or may not be your "gig," but we all know it must be done.  If you're a locally owned business, this work most likely falls on your shoulders. 

A Tale of Success

Your first sale is still vivid in your memory! Since then, you've added a customer here and a customer there, with the hope that you'll be successful enough to move your business out of your basement and into a "real" office space.  Ah, success, that'll be a great day!  One day it happens… Success sweeps you off your feet…. You're floating in a cloud not able to see where you've been or the road ahead.  Chaos ensues and success turns to stress! 

Keys to Success

When it comes to inventory management, chaos can show up anywhere in the process, including in purchasing, production, and sales. Here are some examples of how thermal barcode labels and scanner can be the keys to your success!  

Wednesday, February 21, 2018

Say Hello to Success with Thermal Barcode Labels in Ann Arbor

The Basics: Thermal Barcode Labels in Ann Arbor
Learn the basics about thermal barcodes labels and be prepared when success arrives!

What is a barcode? 
Products are assigned a unique number.  This number is translated into a scan-able code. Barcodes may be 1D, organized horizontally, or 2D, organized horizontally and vertically. 2D barcodes, being multidimensional, can hold a much higher quantity of data.

How do I print and scan barcodes?
Both types of labels will come on a roll.  To print your own - you will need a printer and barcode label design software.  Barcode labels may be printed on a laser, inkjet, or dot matrix printer, but a thermal printer is designed to produce a high-quality image for labeling needs.  1D barcodes may be scanned with a laser scanner, but a 2D barcode requires an imaging scanner.

What is a thermal barcode label? 
There are two types of thermal barcode labels, direct thermal and thermal transfer. The difference is in the type of printer and the type of label they're printed on.
  • Direct Thermal - No ink is used to produce the image.  An image is burned into a heat sensitive layer of the paper.  This type of label will fade over time (1 year) and is not recommended for use in high temperatures or when there is exposure to sunlight.
  • Thermal Transfer - A heated ribbon is used to print onto a label.  The image produced is long-lasting and durable. 
Choose to excel both at what you do and at your inventory management.  Read more!

Thursday, February 8, 2018

3 Ways to Grow Your Business with Custom Labels

Why not take advantage of the benefits that custom labels can provide for you and your staff? Custom labels are hugely helpful when you run and market a local business. They can perform functions, go places, and make connections that may not otherwise be possible. 

1. Inventory management with bar codes - How do you manage your inventory?  If you were asked how much of a specific product you have in stock, could you respond quickly, or would you need to go to your warehouse and manually count? When you make a sale, is your inventory updated immediately, or do you need to regroup each day to figure out what needs to be ordered or produced? Are you losing out on sales due to poor inventory management? Bar code labels are an important part of an inventory management system and allow you to scan your SKU numbers rather than manually entering each item number, saving you time and money.

2. Product labels – Who are you and who are you trying to reach?  Are your product labels attracting your target customers? Do you have a logo?  With the dizzying array of products and services available, you want your product to stand out.  A well-designed product label can catch the eye of and appeal to your target customers.

3. Promotional items – Where are you? Are you visible in places that your target customers frequently visit?  This can be just about anywhere! Get your business visible in more places with unique stickers, signs, and decals.

No storage space for inventory?  Our customers love our on-demand delivery for their custom label stock.  We store your inventory of blank or custom printed labels and provide what you need when you need it. Read more here!

Tuesday, January 30, 2018

Grow your Local Business with Custom Labels

“If only there were more hours in a day!”

Your time is valuable. Why not take advantage of the benefits that custom labels can provide for you and your staff? Custom labels are hugely helpful when you run and market a local business. They can perform functions, go places, and make connections that may not otherwise be possible. 

Lights. Camera. Action! Let’s get those labels to work!

·       Manage your inventory with custom barcode labels, including thermal barcode labels.
·       Market your product with professional custom product labels and stickers.
·       Highlight your service with unique stickers, custom signs, and decals.
·       Create unique labels with round labels, water bottle labels, and wine labels.
·       Complete the sale with easy to read signage and barcode labels.

Imagine what could happen if you put labels to work and place more of your own focus on your customers?  You might just get a more professional presence and efficient operation that customers notice, buy, and refer to others.  Read more!

Wednesday, May 14, 2014

"Can you believe that 6 out of every 10 seniors use the internet?"

When you hear the words “senior citizen” and “technology” what do you envision?

Someone with white hair pounding on a keyboard with a puzzled look on his or her face?

Surprisingly, senior citizens are becoming more tech savvy, especially with tablets and smart phones, sometimes more so than middle-aged people!   In fact, six out of every ten seniors use the internet.  

Aaron Smith wrote an article based on a study by Pew Internet and American Life Project.  The study identifies two main groups of seniors divided by education and socio-economic levels.  For instance, 90% of seniors with an annual household income of at least $75,000 go online.  Comparatively, only 39% of seniors who earn less than $30,000 annually go online.  When it comes to education, 87% of seniors with a college degree go online, with only 40% of seniors with a high school diploma or less are active online.


The study found that internet use typically diminishes after age 75.  They propose a few barriers that could be the cause. 

  1. Physical limitations – poor eyesight, arthritic hands, or a chronic disease.
  2. Learning discomfort – 77% of seniors admit to needing someone to walk them through how to use new technology.
  3. Skeptical attitudes – many seniors aren’t convinced that they’re missing any information or socializing if they remain offline.  
It’s interesting that seniors aren’t as intimidated by tablets or e-readers, like a Kindle.  An estimated 27% of seniors own a tablet, an e-book reader, or both.  It may because there are very few buttons, making them less likely to make a mistake.  For anyone who has a laptop or a desktop computer, it can be frustrating when you can’t get it to work.  That’s why we offer the friendliest computer repair in Ann Arbor

Social Aspects

Many seniors admit to embracing technology to increase their communication with their children, grandchildren, or great-grandchildren.  What teenager doesn’t text these days?  More than half of Americans have a smart phone, and only 18% of them are older adults.  This statistic has risen slightly from 11% in 2011. 

Seniors are still more likely to socialize offline than younger people.  81% of seniors who use social networking sites claim they socialize with others in person or via the telephone almost every day.  Interestingly enough, the seniors who use social networking sites are much more likely to socialize off-line compared to the seniors who are not online at all.  Only 63% of off-line seniors claim to socialize with others on a regular basis. 

A Helping Hand

If you have a senior in your life, whether it’s your boss, family member, or friend, try to offer them help if they are trying a new technology.  Encourage them to learn more through lifelong learning classes offered by many community colleges.  These classes are designed to help adults and seniors get up to speed with computers, phones, tablets, and cameras.  We’re also here as a resource if you have questions about your computer or printer.  We have some of the friendliest staff in town to help you with your computer repair in Ann Arbor and the surrounding areas. 

Contact us today (734) 213-5400 – we can help you with all of your computer and printer needs!  

“Our customers have been extremely loyal to us through the years and we are extremely loyal to them. All of our employees contribute to this by doing their best with incredibly positive attitudes. Life is so precious. Thankfully, our business is not a life threatening one; however, we treat every customer's needs as if it were. We are grateful to have rewarding jobs and customers who are a pleasure to work with.”

Chris Brooks, President