3 ideas to boost your Ann Arbor business!

Customer referrals are always welcome.  Why not take this a step further and give your customers a way to SHOW your brand with items they can use daily? People love useful stuff, and custom adhesive labels and stickers can travel!  Check out these three ideas to boost your brand:

1.  Laptop Stickers – Laptops are everywhere!  A creative design will get your brand noticed everywhere laptops travel. Take this a step further and develop a new sticker every quarter, making them collectible!  What a great way to develop a brand community! 

2.  Calendar Stickers – These are great as giveaways to customers to keep your brand and contact information in view. Share these with your customers, employees, and friends!

3.  Business Card Stickers – You can stick these on products, correspondence, and samples. They’re a great addition to any trade show booth!

Think your business could use a boost by tapping into a new audience?  Experience our friendly and convenient service and grow your business with custom adhesive labels from Michigan Computer Supplies.  

Our customers love on-demand delivery for their custom product labels.  We store your label inventory and provide what you need when you need it!  

Learn more!

Promote Your Ann Arbor Business with Custom Adhesive Labels

Do you want to boost your marketing campaign?

Are you eager to tap into a new audience?

Want to generate excitement for your brand?

“We are getting the word out there,” you say, “but we’re still not “known.”  “People don’t seek us out as a brand.  Our sales are lagging on our other great products.”

Wouldn’t it be great to attract a new audience to your brand?  Imagine having a brand that people think “I like this product and company! I wonder what else they offer?”

Learn more!

Basics of Custom Product Label Design

You’ve taken the time to define your customer, company, and product.  This valuable information can be used to design a custom product label that your customers are sure to find!  Now it’s time to design your label.  

Here’s the basics!

1) The front of the label is typically more general in nature, and may include your logo, product name, tag line or product description, and quantity. 

2) Provide more detail on the back, including product description, company or product story, instructions for use, ingredients, barcode, and other relevant information.

3)  Keep in mind that the size of the label will drive the font size and amount of information presented.  The words must be readable!  The style, size, and color of the font all contribute to the readability.  If it’s too elaborate or small, your efforts may be wasted. The contrast between the color of the font and background also impacts readability. A light font needs to paired with a darker background for optimal readability.  For example, a label with light-yellow wording against a medium yellow background is sure to frustrate anyone who attempts to read it.  Whereas a label with light-yellow wording against a dark blue background is easier to read given the level on contrast.

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From Obscurity to Center Stage

You have a great product, but it’s not selling.  It seems your product is hiding in the shadows. If only your product stood out among the many available options!

You’re not the only one who’s frustrated. Imagine this same problem from your customer’s perspective.  People want to find a product that fits their needs, and they want to find it quickly!  Why not help them by designing a custom product label they are sure to find! To design an effective custom product label, you must first define your customer, your company, and your product.

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Keys to Success: Thermal Barcode Labels in Ann Arbor

You're in business because you excel at what you do.  The management function of your business may or may not be your "gig," but we all know it must be done.  If you're a locally owned business, this work most likely falls on your shoulders. 

A Tale of Success

Your first sale is still vivid in your memory! Since then, you've added a customer here and a customer there, with the hope that you'll be successful enough to move your business out of your basement and into a "real" office space.  Ah, success, that'll be a great day!  One day it happens… Success sweeps you off your feet…. You're floating in a cloud not able to see where you've been or the road ahead.  Chaos ensues and success turns to stress! 

Keys to Success

When it comes to inventory management, chaos can show up anywhere in the process, including in purchasing, production, and sales. Here are some examples of how thermal barcode labels and scanner can be the keys to your success!  

Say Hello to Success with Thermal Barcode Labels in Ann Arbor

The Basics: Thermal Barcode Labels in Ann Arbor
Learn the basics about thermal barcodes labels and be prepared when success arrives!

What is a barcode? 
Products are assigned a unique number.  This number is translated into a scan-able code. Barcodes may be 1D, organized horizontally, or 2D, organized horizontally and vertically. 2D barcodes, being multidimensional, can hold a much higher quantity of data.

How do I print and scan barcodes?
Both types of labels will come on a roll.  To print your own - you will need a printer and barcode label design software.  Barcode labels may be printed on a laser, inkjet, or dot matrix printer, but a thermal printer is designed to produce a high-quality image for labeling needs.  1D barcodes may be scanned with a laser scanner, but a 2D barcode requires an imaging scanner.

What is a thermal barcode label? 
There are two types of thermal barcode labels, direct thermal and thermal transfer. The difference is in the type of printer and the type of label they're printed on.

• Direct Thermal - No ink is used to produce the image.  An image is burned into a heat sensitive layer of the paper.  This type of label will fade over time (1 year) and is not recommended for use in high temperatures or when there is exposure to sunlight.
• Thermal Transfer - A heated ribbon is used to print onto a label.  The image produced is long-lasting and durable. 

Choose to excel both at what you do and at your inventory management.  Read more!

3 Ways to Grow Your Business with Custom Labels

Why not take advantage of the benefits that custom labels can provide for you and your staff? Custom labels are hugely helpful when you run and market a local business. They can perform functions, go places, and make connections that may not otherwise be possible. 

1. Inventory management with bar codes - How do you manage your inventory?  If you were asked how much of a specific product you have in stock, could you respond quickly, or would you need to go to your warehouse and manually count? When you make a sale, is your inventory updated immediately, or do you need to regroup each day to figure out what needs to be ordered or produced? Are you losing out on sales due to poor inventory management? Bar code labels are an important part of an inventory management system and allow you to scan your SKU numbers rather than manually entering each item number, saving you time and money.

2. Product labels – Who are you and who are you trying to reach?  Are your product labels attracting your target customers? Do you have a logo?  With the dizzying array of products and services available, you want your product to stand out.  A well-designed product label can catch the eye of and appeal to your target customers.

3. Promotional items – Where are you? Are you visible in places that your target customers frequently visit?  This can be just about anywhere! Get your business visible in more places with unique stickers, signs, and decals.

No storage space for inventory?  Our customers love our on-demand delivery for their custom label stock.  We store your inventory of blank or custom printed labels and provide what you need when you need it. Read more here!