Mastering the Fundraising Mailer

In an age of digital noise and "inbox fatigue," the physical mailer remains one of the most powerful tools in a non-profit’s arsenal. 

A tangible letter carries a weight—literally and figuratively—that an email simply cannot match. However, a poorly printed mailer can signal a lack of professionalism. 

To help our Ann Arbor partners stand out in the donor's mailbox, we’re diving into the technical essentials of a successful fundraising campaign. 

The Strategy

• Variable Data Printing (VDP): Learn how to personalize letters with donor names and past gift amounts automatically.
• Paper Weight Matters: Discover why a heavier "Remit Envelope" increases the perceived credibility of your organization.
• Color Psychology in Print: Use spot colors to draw the eye toward your "Donate Now" button or QR code.
• The "In-House" vs. "Outsourced" Debate: When does it make sense to print your appeal letters in-house versus using a pro shop?

Read more about how we help Ann Arbor nonprofits with all their printer supplies on our website! 

Don't let a "low ink" warning stall your year-end giving campaign. Need the right paper or high-yield toner for your next big mailer? Call us for a custom recommendation!