Using Color Prints to Boost Marketing Efforts

Trying to grow your business in the community?

Want to make your marketing materials stand out among the competition?

Whether you’re going to networking events or sending out mailers, color prints are a great way to make an impression. Canva, an online graphic design tool, reports the majority of people make their decisions about a product or brand based on the color of a document or label.

However, if your printer only puts out lifeless, dull images, you could be doing yourself a disservice! 

Here’s our best practices to keep your color prints looking vibrant:

1. 1Consider the paper quality. Lower quality paper may cause the color of your documents to bleed or look dull. Regular copier paper isn’t great quality, so when you print in color, consider photo paper or cardstock.  
2. What are your printer settings? Sticking with the default printer settings is normal, but probably won’t work well for color printing. If you’re exclusively printing in color, consider changing the settings to increase the print resolution. Some printers can be changed to a “color mode” in order to optimize color printing.
   

Read more about color printing on our website!

Call MCS for All Your Brother Color Printer Needs in Ann Arbor!

We truly care about the Ann Arbor community and want to continue to build relationships with small businesses and non-profit organizations. We can help with all your printer supply, labeling, and printing needs, including on-location printer repair in Ann Arbor and the surrounding areas.

If you’re purchasing a new laser printer or need advice about which printing solution is best for your home or business, we can help. Contact us today to discuss your needs!