Monday, April 9, 2018

Basics of Custom Product Label Design

You’ve taken the time to define your customer, company, and product.  This valuable information can be used to design a custom product label that your customers are sure to find!  Now it’s time to design your label.  
Here’s the basics!

1) The front of the label is typically more general in nature, and may include your logo, product name, tag line or product description, and quantity. 

2) Provide more detail on the back, including product description, company or product story, instructions for use, ingredients, barcode, and other relevant information.

3)  Keep in mind that the size of the label will drive the font size and amount of information presented.  The words must be readable!  The style, size, and color of the font all contribute to the readability.  If it’s too elaborate or small, your efforts may be wasted. The contrast between the color of the font and background also impacts readability. A light font needs to paired with a darker background for optimal readability.  For example, a label with light-yellow wording against a medium yellow background is sure to frustrate anyone who attempts to read it.  Whereas a label with light-yellow wording against a dark blue background is easier to read given the level on contrast.

Monday, April 2, 2018

From Obscurity to Center Stage

You have a great product, but it’s not selling.  It seems your product is hiding in the shadows. If only your product stood out among the many available options!

You’re not the only one who’s frustrated. Imagine this same problem from your customer’s perspective.  People want to find a product that fits their needs, and they want to find it quickly!  Why not help them by designing a custom product label they are sure to find! To design an effective custom product label, you must first define your customer, your company, and your product.